Senior Director of Global Paiid Media & Digital Marketing

Key Responsibilities

• Lead the development and execution of integrated marketing strategies that support Netflix's business objectives and brand vision.
• Oversee multi-channel marketing campaigns across digital, social media, streaming, partnerships, public relations, and experiential marketing.
• Develop innovative promotional strategies for original films, series, documentaries, and other Netflix content.
• Collaborate with content, creative, communications, product, and regional marketing teams to ensure consistent and impactful brand messaging.
• Analyze audience insights, market trends, and campaign performance to optimize marketing effectiveness and return on investment.
• Lead, mentor, and develop a high-performing marketing team, fostering creativity, collaboration, and accountability.
• Manage marketing budgets, resource allocation, agency relationships, and campaign investments.
• Build strategic partnerships with brands, creators, influencers, and entertainment industry stakeholders.
• Monitor competitive activity, emerging technologies, and evolving consumer behaviors to identify new growth opportunities.
• Present marketing strategies, performance results, and recommendations to senior leadership.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; a master's degree is a plus.
• At least 8–10 years of experience in marketing, including significant experience leading teams and managing large-scale campaigns.
• Proven track record of developing successful brand, digital, and integrated marketing strategies.
• Experience in entertainment, media, streaming, technology, or consumer-facing brands preferred.
• Strong understanding of digital marketing, social media, audience segmentation, brand positioning, and campaign analytics.
• Demonstrated ability to lead cross-functional teams and manage multiple projects in a fast-paced environment.
• Excellent leadership, communication, presentation, and stakeholder-management skills.
• Strong analytical and strategic thinking skills, with the ability to translate data and consumer insights into actionable marketing plans.
• Experience managing budgets, external agencies, and strategic partnerships.
• Creative mindset with a passion for storytelling, entertainment, and understanding global audiences.
• Ability to adapt to changing priorities, emerging market trends, and evolving business needs.

What the Role Offers

• Opportunity to contribute to a new residential service and help shape its culture from the outset.
• Supportive team environment with access to training and professional development.
• Meaningful work that makes a positive difference in the lives of young people.

Reasonable Adjustments:

If you consider yourself to have a disability or require any reasonable adjustment during the recruitment process or within the workplace, please highlight this at the earliest opportunity by contacting our team.

We are unable to support or accept applications from candidates who are residents within the Red or Amber list of the World Health Organisation (WHO) Workforce Support and Safeguard List.

BH - 202116
GH - 36050