Director, Global Brand & Social

Key Responsibilities

• Lead global social and brand strategy across major digital platforms and markets
• Develop innovative campaigns that strengthen brand relevance and audience engagement
• Translate cultural and audience insights into compelling content and storytelling
• Lead cross-functional partnerships across marketing, creative, communications, and content teams
• Build and mentor high-performing social, content, and brand teams
• Establish social and content strategies that support business and audience-growth objectives
• Oversee major launches, campaigns, cultural moments, and real-time opportunities
• Define performance KPIs and use audience insights and analytics to optimize strategy
• Partner with regional teams to balance global consistency with local relevance
• Identify emerging platforms, creators, formats, and cultural trends that can accelerate growth

Qualifications and Requirements

• 10+ years of experience in social media, brand marketing, digital marketing, content, or a related field
• Significant experience leading global or multi-market brand and social initiatives
• Proven leadership experience managing teams and senior cross-functional stakeholders
• Strong understanding of social platforms, digital culture, content strategy, and audience behavior
• Demonstrated ability to develop campaigns that drive measurable brand and audience impact
• Excellent strategic, creative, communication, and presentation skills
• Experience working in entertainment, media, technology, consumer brands, or similarly fast-moving environments preferred
• Ability to operate effectively in a highly collaborative and global organization

What the Role Offers

• Opportunity to contribute to a new residential service and help shape its culture from the outset.
• Supportive team environment with access to training and professional development.
• Meaningful work that makes a positive difference in the lives of young people.

Reasonable Adjustments:

If you consider yourself to have a disability or require any reasonable adjustment during the recruitment process or within the workplace, please highlight this at the earliest opportunity by contacting our team.

We are unable to support or accept applications from candidates who are residents within the Red or Amber list of the World Health Organisation (WHO) Workforce Support and Safeguard List.

BH - 202116
GH - 36050